Russian Brides Before and After Makeup

I have found these photos at a promo page of one Russian beauty salon. The photos were placed there to illustrate what a bride looked before and after the makeup. Certainly, I am not a beauty or makeup expert, but it seems kind of weird. They made girls to look really ugly at the first photos and then they put on a makeup. But some girls look exactly as bad afterwards. I wouldn't advice this saloon to any of my friends.